It’s important to stay ahead of your local competitors. Considering that, you’ll find that having an authoritative web presence can help you start to become the most popular salon in town. Don’t worry, you don’t need to be a web design professional to begin implementing these tips. Best of all, these are likely to help the online presence of your salon grow. With that in mind, here are five tips to improving the presence of your salon on the internet.

1. Keep Specials Easily Visible
   
   Numerous studies have found that the average website visitor has an attention span of seconds before moving on. Therefore, you’ll want to make a positive impression on website visitors immediately. One smart way to do this is by placing specials on the home page of your website. For instance, you could create an image advertising 20% off facial products for the current month. It’s important to rotate specials in order to avoid having your website appear stale.
2. Include Plenty of Pictures
   
   One reason that many people visit the website of a salon is to see interior pictures of the business. Pictures featuring professional spa equipment will definitely entice potential customers to visit your business. Considering that, it’s wise to ensure you include plenty of quality photos for your website. Don’t forget to add pictures of the spa products and supplies within your business. It’s important to be specific about pictures, ensuring to include descriptions of each item. For instance, you could take a picture of each of facial products and leave a detailed description of what each product is best used for.
3. Create an Email List
   
   Statistics gathered from the International Spa Association found that there are 17,000 day spas throughout the United States. Many of these spa businesses are utilizing the power of creating an email list. There are numerous programs and services that can automate most of the email list creation process. That being said, you’ll want to make sure that you aren’t always selling to your customers. Instead, consider creating email messages that are a mix of both informational and promotional content.
4. Obtain and Include Customer Reviews on Website
   
   It’s comforting for customers to see that other people have visited your spa. Considering that, you’ll want to strongly consider having customers leave a review about your business. In turn, you can place these reviews on the website of your spa. If you’re wondering how to ask customers to leave honest reviews, considering having some sort of special. For instance, you could have a customer receive a 10% discount off of facial products for leaving a review.
5. Regularly Update Social Media Pages
   
   You’ll want to make sure that you’re not forgetting the power of social media. With that in mind, you’ll want to create and regularly post content to social media pages for your salon including those on Facebook, Twitter, Instagram, and others. Continually creating content on these pages helps to increase the chance that your social audience grows. This can also help your salon appeals to millennials. You might think that this demographic isn’t suited to the spa industry. However, this generation is beginning to take wellness extremely serious. Statistics gathered from the International Spa Association found that 56% of millennials have visited a spa within the past 12 months.

In closing, it’s understandable to want to increase public interest regarding your salon. Statistics gathered from 2016 found that the spa industry had obtained $16.8 billion in annual revenue. Considering that statistic, the popularity of the internet has led many salons to increase their revenue by increasing their online presence. Following the previously mentioned steps will likely lead to more customers coming into your salon.