Going to the beach is a very popular activity. The United States is host to about 95,471 miles of shoreline in the country proper and in its territories. Swimming is also very popular. It is estimated to be the fourth most popular sports activity. In terms of aerobic activity, it is hard to beat swimming. The exercise can burn between 800 and 900 calories in an hour of swimming. People swim at the beach, at lakes, in rivers and in pools. Other than their bathing suits, people bring along beach towels. There are a lot of promotional beach towel ideas that can help you use these promotional products to spread the word about your brand. Here are some ways finding the right promotional beach towel ideas for your brand can help you improve your bottom line:

1. People need beach towels. Personalized beach towels will last a very long time. The people who like your promotional beach towel ideas will take them and use them everywhere. You can get custom beach towels that look great. Your logo will last on those towels for a long time. That means people can use them everywhere. From the beach to the pool, your logo will go wherever the people who use them go. That means your logo will be seen in a wide variety of situations and places for years to come.
2. Everyone uses all types of beach towels. Unlike some other items that are made specifically for men, women or children, everyone can make use of promotional beach towels. There are promotional beach towel ideas that work for everyone. When families go to the beach or to the community pool together, everyone in the family needs their own beach towel. This means your custom beach towels can be appealing to everyone.
3. The marketing potential cannot be beat. There are few promotional items that have the reach that promotional beach towels have. Research shows that people who have promotional items that they can find a use for will use them. People hold onto promotional calendars and pens and post it notes. Because most people can find a use for promotional beach towels, they will use them. There are great promotional beach towel ideas out there that will make people’s eyes gravitate towards your towel. The large size of the towel means that you have a lot of space to play with and create something unique and memorable. You also have two sides upon which you can add graphics and text. This means that you can use some of the colors and designs that are available for promotional beach towels to create some really special promotional products.
4. You do not have to worry about sizes. As great as promotional t-shirts and other promotional apparel can be, you do have to worry about what sizes to buy. Inevitably, people, who go with apparel, will buy too many of one size and too few of another. The same holds true for items like sunglasses. These are issues that you do not have to worry about with promotional beach towels. Beach towels only come in one size so you do not have to go through the painful process of sizing your promotional products. You only have one size that can be used for everyone. From young children to adults, everyone can use your promotional beach towels who wants to.
5. These can be given away in many situations. You can use them as give aways at corporate events, trade shows, sports events, conventions or they can be used for online promotions, contests or as part of loyalty program rewards. These are easy to travel with and distribute. If you are putting gift bags together, promotional beach towels make great additions to those.

Companies are always on the lookout for promotional products that will help them grow their brand and raise awareness of their business. Promotional beach towels can be a great way to do both. They are versatile, functional, last a long time and can be used by everyone in the family. When you have your logo or your design placed on a beach towel, you know people will see the logo and learn more about you.