It’s important to stay ahead of your local competitors. Considering that, you’ll find that having an authoritative web presence can help you start to become the most popular salon in town. Don’t worry, you don’t need to be a web design professional to begin implementing these tips. Best of all, these are likely to help the online presence of your salon grow. With that in mind, here are five tips to improving the presence of your salon on the internet.
- Keep Specials Easily Visible
Numerous studies have found that the average website visitor has an attention span of seconds before moving on. Therefore, you’ll want to make a positive impression on website visitors immediately. One smart way to do this is by placing specials on the home page of your website. For instance, you could create an image advertising 20% off facial products for the current month. It’s important to rotate specials in order to avoid having your website appear stale.